Black
Friday kicks off the start of the holiday shopping season with deals at big chain
stores and, three days from now, Cyber Monday will encourage shoppers to spend
their gift-buying dollars at online shopping sites. In the midst of all that, smaller
businesses — including those in our area — will be striving to get people in
their communities to support them by doing as much gift buying as possible
locally.
“We
absolutely support Small Business Saturday and promote it via social media.
That’s part of our mission,” said Kim Collora, Executive Director of the CanyonLake Area Chamber of Commerce, who also personally backs the ideas behind this program
designed to promote smaller stores. “I live out here and I work out here, so
when I have to go Christmas shopping I check out the little boutiques that we
have out here. We are a small community supporting each other and I think
that’s important to do.”
First
observed in 2010, Small Business Saturday is held two days after Thanksgiving
and is a counterpart to Black Friday and Cyber Monday that encourages holiday
shoppers to patronize small and local brick-and-mortar businesses. It was
initially organized by entities that included the National Trust for Historic
Preservation and American Express, and continues to be supported by the latter
organization and many local politicians and small business groups throughout
the country.
One
Canyon Lake store that participates in Small Business Saturday is Bad Girlz of
Texas, “a funky and eclectic boutique with something for everyone” that opened
up in Sattler about eight years ago.
“Our
local community really does support us,” said owner Andie Morgan (shown above right). “We wouldn’t
have been here this long if not, and the locals have been fabulous. We’ve had
people come in here on Small Business Saturday and say, ‘It’s important to
support local business, so I’m shopping here.’”
Because
the weekend after Thanksgiving tends to be a good one for her store anyway,
Morgan said, she has never before held sale then but decided to this year.
“When you
come to the counter with your purchases Friday through Sunday you can pick a card
from our discount tree and it will have a discount of 10% to 50% off,” Morgan
said. “There are three or four 40% cards, two or three 50% ones, and a lot for
15%, 20%, 30%, and 25%.”
“Canyon
Lake has been wonderful and I’m trying to support those who have supported me,”
Morgan said of her motivation. There are a number of ways she already does
that, to include throwing a customer appreciation party with free food, drinks,
and music the first Sunday of every month.
“We also
usually give away something. For November we gave away free 2018 calendars,
sometimes we’ll do a 75% off clearance, one time we gave away pairs of
sunglasses,” Morgan said. “It’s to give back, and to support local music.” Twice
a year, she said, the store also has a big clearance sale and then donates
everything that is left to causes that have included the battered women’s
shelter in New Braunfels and Wimberley flood relief.
CanyonLake Ace Hardware in Sattler is another local business that will have special deals
this weekend, to include coupons people can use to get discounts on their
purchases.
“We
feel very close to our community and have a lot of interaction with it, and I
feel like they’re very supportive of us,” said Store Manager Lyndy Sherman. “We’re
having something on Black Friday, and then on Saturday and Sunday there’s a
save $10 coupon.”
Many
other businesses around Canyon Lake will also be doing special things for the
weekend, so consider saving some gas, sticking close to home, and checking out
what they have got going on — and, in the process, supporting our local
community!
This story originally appeared in the New Braunfels Herald-Zeitung newspaper on Friday, November 24, 2017, and I am re-posting it here in support of Small Business Saturday.